Case Study: Military Officers Association of America achieves 52% mobile traffic and faster content delivery with Optimizely

Military Officers Association of America's 52% mobile traffic

The Military Officers Association of America (MOAA) is a nonprofit representing roughly 355,000 current and former military officers and their families, with 52% of its site traffic now coming from mobile. Faced with an aging Ektron CMS that slowed content creation and limited outreach, MOAA needed a more agile platform to quickly publish time‑sensitive news, support multi‑month campaigns, and better serve a wide age range of members who increasingly consume content on mobile.

MOAA migrated to Optimizely Content Cloud on Microsoft Azure, gaining faster content delivery, greater flexibility, scalability, and stronger security/compliance. The smaller digital team can now publish and iterate quickly, build targeted micro‑sites (for example, wellbeing content), handle traffic spikes without downtime, and has seen users stay longer and engage more with content—improving reach to both existing and potential members.

Military Officers Association of America

Yumi Belanga

Senior Director