Case Study: Home Instead achieves a unified 650‑site digital brand and 90+ Siteimprove score with Optimizely

Home Instead manages more than 650 franchise websites

Home Instead Senior Care, a global network of 650+ franchised sites offering companionship, personal and Alzheimer’s care, needed a centralized, scalable digital platform to introduce new franchisees and deliver consistent content to customers. The challenge was consolidating more than 15,000 pages across hundreds of local sites and a corporate site into a single instance with unified design, language and improved accessibility.

Optimizely was chosen to architect, develop and launch the new unified instance using the SCORE accelerator and a new design language system to boost accessibility and marketing-first authoring. The result: a 15,000-page, consolidated platform that scored 90+ on Siteimprove for SEO and AA compliance, relaunched the brand with consistent franchise messaging, added custom analytics for real-time improvements, and continues to be supported and evolved by Optimizely.

Home Instead