Case Study: HP achieves $21M in incremental revenue and 490+ experiments with Optimizely

HP innovates with an experimentation center of excellence

HP built a center of excellence to scale a culture of experimentation across its units—B2C online store, HP.com, B2B e‑commerce, Instant Ink and Customer Support—so teams could increase the pace of innovation and make data-driven decisions. The challenge was to standardize ideation, prioritization, execution and analysis while giving more employees the ability to test ideas effectively.

Using Optimizely Web Experimentation, HP implemented a robust program with weekly reporting and cross-team knowledge sharing, running nearly 500 campaigns and generating $21 million in incremental revenue. Results included a reseller-link test that optimized partner strategy, a 37% lift in Instant Ink enrollments from a trial/positioning experiment, and a 20% improvement on a redesigned printer category page that delivered an extra $260K per quarter.

HP