Case Study: Blu Dot increases order conversions by 63% with Optimizely

Furniture retailer Blu Dot partners with Clearhead to build a thriving, optimization-driven business Customers

Blu Dot, the furniture retailer, wanted a more cost-effective way to drive sales and improve the shopping experience without simply sending more traffic to its site. Working with Optimizely’s Web Experimentation product and Clearhead, the company focused on reducing friction on category and capture pages to boost purchases and customer engagement.

Optimizely helped Blu Dot test changes like adding product color information to category pages and replacing an email signup modal with a “Free Catalog” request form. The catalog modal increased conversion rates by 124%, and Blu Dot also gained more valuable customer location data to support online and in-store marketing. Overall, these optimization efforts helped Blu Dot increase order conversions by 63%.

Blu Dot

Mike Wodke

Director of eCommerce