Case Study: Blue Apron achieves faster product validation and 37% fewer unexpected orders with Optimizely Full Stack

Blue Apron Validates Products Faster with Experimentation

Blue Apron, a meal‑kit retailer that pairs recipes, ingredients, wine and kitchen goods with digital and printed content, needed a faster, cross‑platform way to validate product changes. Their existing client‑side testing limited experiments to the web, slowed analytics, and made it hard to test mobile or server‑side changes — a problem that contributed to new users missing delivery cutoff times and receiving unexpected orders.

By adopting Optimizely Full Stack (server and mobile SDKs), Blue Apron gained real‑time, statistically valid results, expanded experimentation across product teams, and avoided a costly redesign. The change drove a 50% increase in experiments per month, doubled the number of product teams using experimentation, and produced a 37% drop in customer reports of unexpected orders.

Blue Apron

John Cline

Engineering Lead