Case Study: PTSB achieves a modern, personalized digital banking experience with Optimizely CMS

Optimizely and UNRVLD empower Permanent TSB’s journey to a future-proof, full-service digital banking platform

PTSB, one of Ireland’s leading banks, needed to modernize its digital presence to improve customer experience, increase engagement, and reduce branch visits. Working with Optimizely CMS and digital experience partner UNRVLD, PTSB set out to build a future-proof digital banking platform with a refreshed customer-focused identity.

Optimizely helped deliver a flexible CMS and integrated digital experience, while UNRVLD created the new visual design and supported features like online booking, financial calculators, and account applications. The result was a seamless, personalized banking experience with more efficient content management and stronger customer trust; the new platform positioned PTSB for continued digital growth and innovation.

PTSB