Case Study: SFI Health achieves global content scaling and measurable brand consistency with Optimizely Welcome

How SFI Health centralized campaign planning and scaled content production to drive global brand awareness and measure effectiveness with Welcome

SFI Health, a global premium natural healthcare company, needed a better way to coordinate campaign planning, content creation, and governance across regional markets while proving the impact of its marketing. As content demands grew, the team turned to Optimizely’s Welcome content marketing platform to unify workflows, support multiple teams, and strengthen global brand consistency.

Optimizely helped SFI Health centralize planning with data-driven campaign ideation, streamline collaborative review and approval, and manage asset distribution from one shared library. The results included 10+ campaigns across 8 regional markets, approved brand assets reused in 12 markets, 30+ users onboarded across 6 teams, and a 2x efficiency boost — producing 280 assets per year versus 142 previously.

SFI Health

Cassandra Brill

Global Head of Digital