Optimizely
363 Case Studies
A Optimizely Case Study
The Solicitors Regulation Authority (SRA), which regulates solicitors and law firms in England and Wales, needed to deliver accurate, timely legal information to hundreds of thousands of users ranging from the general public to global law firms. Its legacy platform was buried in code and spread across inaccessible tools, creating delays, weak content governance and security risks for sensitive regulatory data, while also requiring better personalization, authentication and the ability to manage content and transactions at scale.
Optimizely’s Content Cloud provided a single, secure CMS with built‑in workflows, change control and authentication, empowering editors to create targeted, reusable content assets and deliver personalized experiences. The SRA now manages authoritative regulatory and transactional content on one platform, improving governance and user journeys, reducing inbound contact, and demonstrating stronger value for money through a more efficient, secure digital service.