Case Study: Etex achieves an inspirational, collaborative digital experience with Optimizely

How Etex constructed and rebuilt its digital presence after switching from Sitecore to Optimizely’s Content Management System

Etex, a global construction and building materials company with 15,000+ employees in over 40 countries, set out to modernize a rigid digital estate that limited collaboration and personalized customer engagement. Leadership wanted an integrated, easy-to-use marketing ecosystem so regional teams could share insights and deliver 1:1 messaging without complex architecture or steep learning curves.

Etex migrated to Optimizely Content Cloud and integrated Digizuite DAM (and Inriver PIM) with implementation support from delaware, creating a unified platform for content, assets, and product data. The result is a centralized media library and collaborative workflow that feels like a single system, enabling marketers worldwide to produce and distribute personalized experiences, improve operational control of assets, and establish a scalable single source of truth.

Etex

Alan Edmondson

Global Digital Transformation Leader