Case Study: Cuisinart accelerates direct-to-consumer online sales with Optimizely

Cuisinart accelerates direct-to-consumer online sales

Cuisinart, a long‑standing leader in culinary appliances and cookware, needed to rapidly add a direct‑to‑consumer ecommerce channel after COVID‑driven store closures exposed the limits of its retail‑only distribution. The company faced a tight timeline to replatform its website, enable online sales across thousands of SKUs, and preserve important retailer relationships while improving SEO and product data control.

Working with Whereoware and Optimizely’s DXP, Cuisinart replatformed in six months to a flexible, mobile‑optimized commerce site featuring rich product pages, automated back‑end data feeds, AI‑driven predictive search, and an improved mini‑cart. Marketers gained control of product data, digital assets, and SEO through an intuitive CMS, enabling targeted campaigns; the result was a future‑proofed site that accelerated DTC sales, strengthened retailer partnerships, and delivered a better customer experience across devices.

Cuisinart

Christine Kapp

Senior Digital Marketing Manager