Case Study: Simpson Strong-Tie Boosts B2B E-commerce Sales with Optimizely

How Simpson Strong-Tie achieved $100k average monthly sales and 18% lift in unit sales

Simpson Strong-Tie, a B2B e-commerce company, wanted to improve personalization on its website and drive more incremental revenue. To support that goal, it integrated Optimizely in May 2022, using its Salesforce CRM along with external PIM and DAM systems to power a more composable commerce experience.

With Optimizely, Simpson Strong-Tie built a seamless, data-driven solution that enabled faster experimentation and better targeting. The results were strong: the company has seen an average of $100,000 in monthly sales, and a new product launch campaign delivered an 18% lift in unit sales.

Simpson Strong-Tie