Case Study: Detpak (Australia’s largest food packaging company) achieves a 400% NPS increase with Optimizely Commerce

Detpak - Customer Case Study

Detpak, part of the Detmold Group and Australia’s largest food packaging company, needed a scalable B2B eCommerce solution to serve multiple brands and simplify the buying experience with accurate, real-time product information. The challenge was to deliver a unified, user-friendly digital storefront that improved customer satisfaction, increased conversions and lowered cost to serve.

Working with Fusion, Detpak launched a multi-site Optimizely Commerce solution with advanced in-site search, live pricing and availability updates, built through Fusion’s 5D process and ongoing value-sprint approach. The platform made it easier for business customers to find and buy products—and Net Promoter Score rose 400%, reflecting a substantially improved digital experience.

Detpak