Case Study: Federation University achieves improved student engagement and content management with Optimizely

Federation University transforms learner experience with Optimizely

Federation University, one of Australia’s oldest universities, wanted to improve the student experience across its digital channels while reducing dependence on IT. With more than 250 decentralized content publishers, the university needed a simpler, more efficient way to manage web content and support its broader digital transformation. Optimizely was brought in as part of a pilot to help address these challenges.

Optimizely’s platform streamlined content management, reduced bottlenecks, and enabled the university to scale digital operations more effectively. The result was improved content management, higher engagement, and better conversion rates, and the successful pilot led to funding for a new website and ongoing CRM and DXP implementation. Federaton University has continued expanding personalization and experimentation with Optimizely as part of its digital growth.

Federation University

Marius Jones

Director of Digital