Case Study: Modular Lighting achieves customer-centric digital commerce success with Optimizely

Modular Lighting achieve business success and revitalize commerce offering with Optimizely's CMS

Modular Lighting, a leading architectural lighting manufacturer, wanted to move from traditional marketing to a scalable digital strategy, but its website was outdated and its online efforts were not built to serve both resellers and interior designers effectively. With support from Optimizely CMS and partner Delaware, Modular Lighting set out to create a more customer-focused experience around its ideal audience.

Optimizely implemented a dynamic CMS integrated with Modular Lighting’s PIM and DAM systems, enabling real-time content updates and a more seamless customer journey. The result was a stronger conversion culture, improved engagement and conversions on the new website, and a foundation for future digital initiatives such as a self-service portal, recommendation engine, and enhanced order management.

Modular Lighting