Case Study: Age UK achieves a digitally inclusive, mobile-first website with Optimizely

Age UK - Customer Case Study

Age UK, the UK’s largest charity supporting people aged 60+, helps over 7 million members and needed to refresh its website to stay accessible and support ongoing marketing campaigns. The primary challenge was to create a digitally inclusive, mobile-first experience that met the needs of an increasingly tech-savvy older audience while maintaining strong accessibility.

Working with Optimizely partner Netcel, Age UK rebuilt its site on Optimizely Content Cloud with a fully responsive design and tools that let marketing teams update content without IT support. Accessibility features like click-to-listen, a cloud-first approach that lowers server costs, and ongoing data-driven improvements have increased engagement, deepened user insights, and positioned Age UK as a digital leader in the charity sector.

Age UK