Case Study: Fullscreen keeps up with changing fan tastes and boosts engagement with Optimizely

Fullscreen builds products that keep you on the edge of your seat

Fullscreen is a media company that builds platforms and tools to help social media creators grow and engage their audiences, reaching over 600 million subscribers across multiple channels including its own subscription service. As viewer behavior and tastes shift rapidly with mobile and social platforms, Fullscreen’s product team—led by Director of Product Jennifer Laughlin—faced the challenge of continuously learning what fans want and delivering product experiences that keep both creators and their audiences engaged.

To tackle this, Fullscreen partnered with Optimizely to test, iterate, and personalize product features so they could quickly surface audience preferences and optimize engagement paths. The experimentation-driven approach gave the team faster insights and the ability to tailor experiences for creators and fans, improving engagement and strengthening monetization and retention opportunities.

Fullscreen

Jennifer Laughlin

Director of Product