Case Study: University of South Australia achieves rapid, scalable student engagement with Optimizely

UniSA students were looking to engage in different ways

The University of South Australia (UniSA), facing COVID-19 disruption to in‑person recruitment and a shift in how students wanted to engage, needed a new digital approach to replace traditional open days. Existing pain points included mobile and device issues, limited chat and Q&A, manual registration and reporting, and a need to reach domestic and international audiences with a hybrid experience.

Partnering with Sudo Roux, UniSA deployed the Optimizely suite (Content, Commerce and Intelligence Clouds) in under two months to deliver a scalable calendar of virtual events — including 350 webpages, 60 videos, 25 webinars, 155 campus tours and 51 study booths — with translation, advanced analytics and CRM integration. The virtual open days drove strong student engagement, removed attendance limits, sped deployment, and gave staff better segmentation and insights for follow‑up.

University of South Australia

Ryan Bailey

Deputy Director Marketing and Student Recruitment