Case Study: Royal Talens achieves a scalable, personalised content and customer portal with Optimizely

Royal Talens - Customer Case Study

Royal Talens, a historic Dutch maker of art materials and owner of brands like Rembrandt and Van Gogh, needed a new digital experience and customer portal that reflected both its iconic product ranges and the company itself. The goal was a content-led platform serving professionals, hobbyists and schools with insightful, educational guidance from technical advisors to spark creativity and support purchasing decisions.

They implemented Optimizely Content Cloud for its CMS, personalization, recommendations and analytics, creating a scalable, brand-controlled portal that adapts content by visitor type and behavior (for example providing deeper product guidance for oil painters). The result is higher-quality, centrally managed content, improved internal productivity via workflow tools, stronger customer collaboration, and a roadmap focused on deeper personalization and a more responsive site.

Royal Talens

Victor Streppel

Manager, Digital Services