Case Study: BradyPlus doubles orders with Optimizely Commerce and Data Platform

BradyPlus doubles monthly orders with Optimizely's Configured Commerce and Data Platform

BradyPlus, a manufacturing and distribution company, was looking for a more flexible and user-friendly commerce solution than its previous ERP-based setup. Using Optimizely Commerce, including Configured Commerce, BradyPlus wanted better product visibility, easier access to data, and stronger support for its e-commerce operations.

Optimizely implemented Commerce and the Data Platform, along with product recommendations, to improve BradyPlus’s online experience and sales performance. The result was a major lift in business metrics: average order size increased and monthly orders doubled over the past two years, with BradyPlus also planning further expansion through a mobile app and VMI initiatives.

BradyPlus