Case Study: Vitamix achieves 13.7% higher order conversions with Optimizely personalization and experimentation

Vitamix creates a differentiated buyer experience for the world’s best blenders

Vitamix, a 96-year-old family‑owned maker of high‑performance blenders, faced a struggling e-commerce experience: nearly 80% of shopping carts were abandoned and the site lacked effective product recommendations. To overcome this, Vitamix partnered with Clearhead (part of Accenture Interactive) and adopted an experimentation mindset using Optimizely’s experimentation and personalization tools.

The team launched a personalized “mini cart” for returning visitors with Optimizely Web Personalization, boosting order conversion for that audience by 13.7%. A data‑driven redesign introduced a “Blender Recommender” funnel that lifted add‑to‑carts by 5% and overall purchase conversion by 3.5%, improving ROI and enabling Vitamix to confidently scale further experiments.

Vitamix

Laura Szarek

Director, Digital Marketing