Case Study: Marmon Link achieves increased page views and unique visitors with Optimizely B2B Commerce Cloud

Marmon Link moves beyond a website to transformative experiences with Optimizely B2B Commerce Cloud

Marmon Link, formerly Industry 3Wire, is a leading foodservice and beverage replacement‑parts distributor supporting brands like Cornelius and Prince Castle. Facing unpredictable, immediate part needs from customers and a rigid, non‑searchable legacy eCommerce platform, the company needed a distinct digital advantage to keep customers and compete more effectively.

Led by marketing and a cross‑functional team, Marmon Link implemented Episerver B2B Commerce Cloud by Insite (with XNGAGE support), launching multiple scalable, customizable sites that improved UX, SEO and B2B/B2C buying flows while handling freight and pricing complexities. The transformation delivered immediate ROI: higher conversions, increased page views and unique visitors, new customers and a stronger market position.

Marmon Link

Jennie Stenback

Vice President Marketing and eCommerce