Case Study: Cleaner's Supply achieves fast, personalized product search and streamlined ordering with Optimizely

Cleaner's Supply delivers fast product search

Cleaner's Supply is a large dry‑cleaning supply distributor offering about 20,000 products across multiple sites. Facing complex requirements from shared catalogs and varied customer needs, they wanted a digital commerce transformation to capture the next generation of dry cleaners and tailors by improving product search, personalized recommendations, and order capabilities.

Luminos Labs implemented Optimizely Commerce Cloud with persona-driven journey mapping, iterative proofs of concept, and sprint QA, integrating tools for analytics, chat, ERP, payments, personalization and shipping. The solution introduced Optimizely Personalized Search & Navigation, configurable facets, a flexible product model, smart suggestions, quick‑order and file upload, customer‑specific pricing and easy re‑ordering—delivering faster search, fewer clicks to order, personalized recommendations that improve with ML, and an extensible platform for ongoing optimization.

Cleaner’s Supply