Case Study: E-Wheels achieves 90% revenue growth and doubles orders with Optimizely

E-Wheels supercharge their revenue by 90% and double orders with Optimizely

E-Wheels, the largest retailer of personal electric vehicles in the Nordic region, needed a more scalable digital solution as rapid growth and rising order volumes exposed the limits of its manual processes and basic previous platform. The company struggled with inventory updates, order handling, airway bill printing, and personalized recommendations, all while aiming to maintain fast delivery and strong customer service. E-Wheels chose Optimizely, with Geta as its implementation partner, to support its commerce and content needs.

Optimizely implemented Product Management, Search & Navigation, Content Management, and secure hosting and access tools to automate workflows and improve site performance. Since moving four of its 13 websites to Optimizely in April 2021, E-Wheels has more than doubled orders and increased revenue by 90%, while also improving internal efficiency and time savings. With Optimizely, E-Wheels has also enhanced customer experience through richer product content, better navigation, and automated back-in-stock notifications.

E-Wheels

Markus Søderlind

Chief Information Officer