Case Study: Royal Canin achieves 49% B2B growth with Optimizely B2B Commerce Cloud

Royal Canin achieved 49% growth on B2B Commerce Cloud

Royal Canin, a pet nutrition company founded in 1968, needed to reimagine its ecommerce to better serve veterinarians, breeders, pet specialty retailers and internal associates. With a flat business and a variety of customer types, they required a scalable B2B solution able to handle complex pricing, CMS integration, multiple promotions and diagnostic-based selling while delivering a much more customer-friendly experience.

By implementing Optimizely B2B Commerce Cloud (with partner XNGAGE), Royal Canin gained out-of-the-box support for flexible pricing and personalized experiences tailored to diverse customers. Within a year they saw 49% growth on the platform and a 54% increase in orders, along with higher customer satisfaction and better-equipped CSRs, enabling ongoing improvements to their ecommerce experience.

Royal Canin

Ashley Peth

eBusiness Product Lead