Case Study: Aggreko achieves streamlined online generator rentals for complex sales with Optimizely B2B Commerce

Aggreko brings a complicated sales process online

Aggreko is a global supplier of temporary power generation and temperature-control equipment that supports projects from urban development to emergency relief. Renting a generator involves many technical variables—size, distance to connection, voltage, emissions, run hours and fees—so moving that complex, consultative sales process online was a significant challenge.

Working with XNGAGE, Aggreko implemented Optimizely B2B Commerce Cloud to model and manage those complex buying scenarios out of the box. The result is a streamlined online rental experience that simplifies decision-making, supports intricate requirements, and makes renting generators easier and more efficient for customers.

Aggreko