Case Study: Home24 achieves 9% more orders per session and a 5% lift in product searches with Optimizely

Testing Ensures More Impactful Website Redesign

Home24 is Europe’s largest online furniture retailer, offering over 150,000 products from 800+ manufacturers across multiple countries and generating about $160M in annual revenue. As an online-only business, Home24 faced the challenge of redesigning its website to increase homepage engagement, click-throughs, and ultimately the number of orders without wasting time or development resources on unproven changes.

Using Optimizely, the team A/B tested two streamlined homepage header variations against the original, focusing on navigation, search visibility, and minimal design. The most simplified version (icons for account/service and reduced header content) drove a 5% lift in product searches and a 9% increase in orders per session, producing a meaningful increase in total orders and validating the redesign approach.

Home24