Case Study: SME achieves a 167% increase in engagement with Optimizely Content Recommendations

SME increases engagement by 167%

SME is a North American non‑profit that showcases manufacturing through news, technical content and events. With more than 2,000 pieces of content on its Optimizely Content Cloud site, the web team needed a way to deliver more relevant, customer‑centric experiences and cut down on manual content curation.

Working with Brightfind, SME implemented Optimizely Content Recommendations — an AI‑driven recommendation widget that personalizes related content by visitor profile, behavior and content popularity. The solution went live in 22 days, intelligently surfaces the right articles on the Latest News page, eliminated manual module updates, and drove a 167%+ increase in engagement.

SME