Case Study: NGM Group achieves 500% surge in digital home loan enquiries with Optimizely

NGM Group achieves 500% surge in digital homeloan enquiries after successful migration to Optimizely's CMS

NGM Group launched its website in 2021 and needed to move away from a previous CMS that lacked personalization and experimentation capabilities, creating inefficiencies in its digital experience. The company turned to Optimizely CMS, with support from Fusion Digital, to help address these limitations and improve its financial services website.

Using Optimizely, NGM Group implemented personalization-driven improvements that delivered a 500% increase in digital home loan enquiries. The results validated the migration, and NGM Group is now looking to expand its experimentation efforts and explore headless CMS capabilities for mobile apps and digital banking platforms.

NGM Group