Case Study: Revolve Clothing achieves major increases in engagement, app downloads, and email sign-ups with Optimizely

REVOLVE Builds a Winning Retail Strategy with Optimization

REVOLVE is an online-only retailer of more than 500 designer brands that has grown rapidly since its 2003 founding. As traffic and sales scaled, the company faced a core challenge: keeping its digital experience feeling curated, relevant, and engaging across desktop, mobile web, and apps so shoppers don’t bounce to competitors.

REVOLVE implemented a continuous testing and optimization program—repositioning its “Hot List” in desktop navigation, testing email-capture formats, and using an aggressive mobile splash to drive app installs. Results included a 20% increase in engagement on the desktop navigation test, a 350% lift in mobile app downloads from the splash-page variation, and a 2.25% rise in total email sign-ups from a lightbox—boosting conversions, app usage, and customer lifetime value.

Revolve Clothing

Grace Hong

VP of Product and Design