Case Study: Jones Healthcare Group achieves 1,100+ registered users and 15%+ online orders in one week with Optimizely B2B Commerce Cloud

Jones Healthcare got 1,100 registered users 1 week after launch

Jones Healthcare Group, a 137‑year‑old Canadian manufacturer and distributor of pharmacy packaging and dispensing solutions serving 12,000+ pharmacies, needed to modernize how customers order. Facing a disorganized product portfolio (600 to 10,000 SKUs including generic, branded and custom items) and complex B2B requirements—ERP integration, account‑specific catalogs, reordering, real‑time order status and frictionless checkout—Jones set out to build a customer‑friendly online ordering experience.

They implemented Optimizely B2B Commerce Cloud (integrated with Infor Visual and inRiver PIM), cleaned and organized their catalog, and launched a personalized portal that enables self‑service ordering, product visibility and targeted cross‑sell/upsell. One week after the national launch Jones had more than 1,100 registered users and over 15% of addressable orders online—surpassing year‑one goals—and is scaling toward broader adoption across 10,000 pharmacies.

Jones Healthcare Group

Jeffrey Runnalls

Director of Finance and Operations