Case Study: Bank of Cyprus achieves mass migration to online banking with Optimizely

Bank of Cyprus goes from physical to digital

Bank of Cyprus, the island’s oldest and most recognizable bank with 98 branches and over 120 years of history, faced the urgent challenge of moving everyday banking from branches to digital channels—accelerated by COVID. With declining branch traffic, rising competition from non-traditional players and regulatory pressure, the bank needed to modernize customer experiences, increase personalization, and encourage customers to adopt online banking.

The bank implemented an Optimizely-powered content management platform and a clear content hierarchy, paired with targeted online-only offers and campaigns to promote digital payments. The new site architecture and templates reduced content duplication and improved discoverability, delivering a smoother, more personalized experience that has attracted younger customers, boosted digital channel adoption and positioned the bank for further personalization efforts.

Bank of Cyprus

Christos Theodoulou

Senior Digital Officer