Case Study: Murdoch's Ranch & Home Supply achieves 48% online revenue growth with Optimizely

Murdoch's Ranch & Home Supply increased online revenue by 48%

Murdoch’s Ranch & Home Supply, a growing retailer with 31 stores across five U.S. states, needed to close inventory gaps between its stores and online channel and add modern commerce capabilities like buy-online, ship-from-store, and a more complete catalog. To support its shift toward cloud-based digital commerce, Murdoch’s turned to Optimizely and the Optimizely Digital Experience Platform.

Optimizely, working with partner Luminos Labs, upgraded Murdoch’s from Ektron and delivered an omnichannel commerce solution that mirrored in-store inventory online, alongside a full site redesign. The result was a stronger long-term digital delivery model and a measurable boost in performance, with Murdoch’s growing online revenue by 48%.

Murdoch