Case Study: GMHBA achieves seamless digital success with Optimizely One

Building a seamless digital experience GMHBA’s success with Optimizely One

GMHBA, an Australian not-for-profit health insurer and care company serving more than 320,000 members, needed to modernize its outdated on-premise digital setup and remove bottlenecks that forced the marketing team to rely on developers for basic content updates. To solve this, GMHBA turned to Optimizely One, using Optimizely’s CMS and web experimentation tools to create a more scalable, secure, and agile digital experience.

With Optimizely, GMHBA moved content management to the cloud and enabled its marketing team to publish independently, increasing content throughput by 40–50% and cutting deployment time to as little as 30 minutes. The change saved nearly one full-time employee, improved website performance through the Find add-on, and sped up experimentation with Stats Accelerator and Stats Engine, helping GMHBA make faster, data-driven optimizations.

GMHBA

Caghan Emirzade

Digital Product Manager