Case Study: Greater Bank achieves a 238.6% increase in page views with Optimizely

Greater Bank increases page views by 238.6% with personalization

Greater Bank, a customer-owned Australian bank with 260,000 customers, embarked on a major digital transformation to rebuild its website, CMS and mobile app to deliver consistent, self‑serving online banking experiences. The bank needed to improve content workflow (eliminating an estimated 920 wasted hours a year), enable personalised customer journeys and reduce pressure on its contact centre while modernising how customers discover products and information.

Working with Fusion, Greater Bank selected Optimizely Content Cloud to deliver AI‑driven content recommendations and real‑time personalisation. The new platform and rapid deployment enabled a dozen personalisation experiments and immediate business impact: Home Loans page views rose 167%, Savings Account content views rose 465%, overall page views increased 238.6% for personalised vs non‑personalised recommendations, and the launch day saw no contact‑centre calls or branch walk‑ins as customers easily self‑served.

Greater Bank

Craig Newham

Group Executive Sales Marketing & Distribution