Skai B2B Case Studies & Customer Successes

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Skai, the new combined entity of former companies Kenshoo and Signals Analytics, is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.

Case Studies

Showing 273 Skai Customer Success Stories

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abaGada achieves 12%+ monthly net revenue lift during promotional periods with Skai's Impact Navigator

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Adidas achieves 26% PLA revenue lift and 650 mobile conversions with Skai

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Alaska Air achieves 30% higher ROI and 94% more conversions with Skai

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AMARO boosts sales and GMV with Skai Social

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American Signature Furniture achieves 29% website traffic increase and improved ROAS with Skai

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Artful Media Intelligence achieves up to 60% time savings in SEM account hygiene with Skai

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Aussie Home Loans achieves 55% conversion uplift and 50% faster campaign creation with Skai

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Bayer achieves 32% higher iROI with Skai

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Best Day achieves 78% reduction in cost-per-click and $200K annual savings with Skai

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BETC Havas boosts orders and reduces CPA with Skai

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Booyah Advertising achieves 10x ROAS on Instagram with Skai

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Booyah Advertising achieves 219% ROAS increase and 39% more conversions with Skai

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Brand New Galaxy increases conversions with Skai

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Bridgestone achieves 72% more calls, 38% more quotes and 14% lower spend with Skai

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Bright achieves 168% average profit lift with Skai’s Profit-Based Optimization

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Bully Pulpit Interactive achieves 50% lower CPA and 50% faster optimization with Skai

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Busuu cuts cost-per-purchase by 50% with Skai

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Buy Box Experts achieves up to 8x sales growth and 60% cost reduction with Skai

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BYJU’s FutureSchool™ scales its Facebook advertising leads by 135% with the support of Skai’s™ Expert Services team

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C-Date achieves 314% increase in registrations on Apple Search Ads with Skai™ Apps

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Cadastra improves Reckitt Hygiene Comercial’s Amazon DSP Ad revenue by 70% with Skai’s™™ Automated Actions

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Camelot Helps Michaels Achieve 150% ROAS Growth with Skai

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Central Garden & Pet boosts ROAS by 66% with Skai Expert Services

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Click Here Digital Achieves Lower CPL and Higher Conversions with Skai

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Quick pivots in Paid Search help Clinique achieve Cyber 5 success

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Compare Asia Group achieves consistent, cost-effective credit-card leads with Skai Portfolio Optimizer

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Corny and la red connect the dots across channels with Skai’s™ Amazon Attribution integration for Facebook Ads

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Craftsy achieves 50% higher CTR and 25% lower cost-per-lead with Skai's Intent Driven Audiences

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Craghoppers achieves 45% revenue growth with Skai E‑Commerce

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Creditas MX reduces acquisition costs with Skai

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Creditas México reduces CPA and boosts conversions with Skai Bid Multipliers

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Croud saves hours and optimizes campaigns with Skai’s DSP Reporting Dashboard

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Croud boosts Amazon profitability with Skai

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CUFA (Central Única das Favelas) achieves feeding nearly 500,000 families with Skai (Skai Social)

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DAC Group achieves 38% more tire quotes and reduces spend by 14% with Skai

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Dentsu boosts Criteo ROAS with Skai Automated Actions

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TUI achieves a 43% lower cost per purchase with Skai’s Weather-Based Automated Actions

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Dentsu Isobar reduces cost per like by 67% with Skai Social

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Diageo achieves 62% increase in orders and 26% increase in ROAS with Skai

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Digio achieves 8x account opens and higher credit approval rates with Skai

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Domain Group achieves 37% boost in conversions & impressions and 20% time savings with Skai

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Domain Group lowers cost per acquisition by 84% with Skai Paid Search

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DoorDash boosts dasher acquisition and conversion performance with Skai

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Dr. Squatch achieves stronger ROAS and in-house retail media control with Skai

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DraftKings achieves 280% app installs growth and 6% lower CPA with Skai

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EasyPark achieves double-digit Apple Search Ads KPI growth with Skai's Automatic Bid Optimization

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Editus achieves greater efficiency and automated budget pacing with Skai™ Local

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Effective Spend achieves up to 784% click revenue growth on Pinterest with Skai

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Effective Spend achieves 784% increase in tracked Pinterest sales with Skai

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eFlorist achieves rapid launches of search programs for 40+ stores in under 2 hours with Skai

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Electronic Arts achieves 20-territory global launch in one day and 3x efficiency with Skai

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Empower (creative media agency) achieves 85% ROAS lift and 64% purchase-rate gain with Skai’s Amazon Attribution integration

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Empower achieves a pain-free, under-four-week search technology onboarding with Skai

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Endurance International Group achieves 20% average CPA reduction with Skai (powered by Fixel AI Audiences)

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Epitaph Group helps FH Health optimize paid search spend with Skai Experiments

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Epitaph Group improves paid search performance with Skai

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Epitaph Group reaches a new paid search audience with Skai's Experiments

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Epitaph Group boosts registrations with Skai’s Conversion Lookalike Audiences

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Epitaph Group slashes CPL by 40% with Skai Bid Multipliers

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Epitaph Group drives more efficient conversions with Skai

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eToro achieves 20% reduction in CPA and 90% increase in Apple Search Ads activity with Skai Apps

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eToro achieves 49% more registrations, 43% lower CPA and 67% more deposits with Skai Apps Apple Search Ads optimization

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Euranka achieves more leads in less time and up to 70% higher ROAS with Skai

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Fjällräven discovers new strategy to boost ROAS and revenue with Skai’s™ Impact Navigator

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Fortune 50 Consumer Electronics Company achieves 467% conversion increase, 405% revenue growth and 60% lower CPA with Skai

Fortune 500 CPG Company achieves 92% Share of Voice increase and 213% revenue growth with Skai

Fortune 500 Pharma Company increases ad revenue and ROI with Skai

Fortune 500 Pharmaceutical Company In-Houses Ecommerce and Boosts Performance with Skai Expert Services

ForwardPMX achieves rapid product-level insights, 43.5% AOV growth and dramatic time savings with Skai’s Product Grid

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Fospha achieves 30% ROI uplift and £200,000 AdWords savings with Skai

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Frasers Group improves ROAS and scales revenue with Skai Experiments

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FrieslandCampina achieves 482% conversion growth while keeping CPA within target with Skai

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Future Beauty Labs boosts ROI and cuts branded keyword spend with Skai’s Dayparting

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FWD Group boosts Facebook conversions 39% and cuts CPA by 33% with Skai

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GameHouse achieves 700K profitable mobile installs on Facebook with Skai

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GittiGidiyor achieves 22% higher ROAS and up to 43% lower acquisition costs with Skai

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Global Video Game Company achieves 511% revenue growth with Skai

GMO Nikko achieves 40% client revenue increase and 30% ad cost reduction with Skai

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Goodway Group expands a pro basketball team’s audience with Skai and Amazon Sponsored Display

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Goodway Group achieves 11.3% incremental lift in bookings with Skai’s YouTube incrementality testing

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GREE cuts cost-per-install 24% and cost-per-purchase 64% with Skai

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GroupM boosts revenue and ROAS for Hill’s Pet Nutrition with Skai

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Gusto achieves 70% revenue growth with Skai Search

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Habi generates more leads on Meta with Skai’s omnichannel solutions

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Habi boosts revenue and incremental ROI with Skai and Google Ads

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Haleon boosts ROAS and NTB orders with Skai and Shelf Intelligent Media

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Havas Media achieves 41% lower CPC and $8.5M savings with Skai

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Havas triples Amazon Prime Day sales with Skai’s Keyword Management and Automated Actions for L’Oréal Paris

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Heinz achieves higher ROAS and Prime Day share with Skai and Profitero

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Hilton achieves a 9% ROI lift and 5% revenue increase with Skai's Cross-Profile Halogen

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Hilton achieves 9% ROI increase with Skai

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HomeAway achieves 112% traffic increase and 123% bookings growth with Skai

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Horizon Media achieves 78% YoY social program growth with Skai

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Horizon Media achieves 79% CPA reduction and 25%+ platform investment growth with Skai

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HostGator achieves 40% lower Facebook remarketing CPA with Skai's Intent-Driven Audiences

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Hotel Urbano achieves 77% more mobile app installs and 37% lower cost per install with Skai

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HP Inc. improves campaign efficiency and ROAS with Skai

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iCrossing, Inc. achieves 71% YoY revenue and 42% ROAS growth on Black Friday & Cyber Monday with Skai

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iCrossing, Inc. achieves 4x impressions and 4x product sales with Skai Ecommerce

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Icrossing, Inc. achieves an estimated 117% YoY increase in in-store revenue with Skai

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iFood achieves 36% lower Cost Per App Install with Skai's Weather-Triggered Automated Actions

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IKEA achieves 72% higher CTR and 37% lower CPC with Skai

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Inova achieves 24% more leads and over 50% lower cost per lead with Skai

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Inova achieves 600% more leads and 54% lower CPL with Skai

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International Cybersecurity Company boosts revenue and ROAS with Skai

iProspect achieves 2x trial conversions and 40% lower CPA with Skai Apps

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iProspect achieves 159% client revenue growth and 84% YoY ROI with Skai

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iProspect achieves higher paid search ROI with Skai Smart Bidding and Budget Optimization

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Jagex achieves 152% ROI lift and 41% lower CPA with Skai

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Jaguar Land Rover doubles conversion rates and halves CPA with Skai

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John Frieda boosts Amazon sales with Skai

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Kaspersky achieves 5% YoY revenue growth and 14% ROAS improvement with Skai's Automated Bidding and Budget Navigator

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Kaspersky drives global expansion with Amazon Ads using Skai™

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Kellogg’s boosts retail media performance with Skai

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Kinase achieves 168% YoY ROI lift for Toolstation with Skai's Signal Enhancement

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Kinase achieves 100%+ client sales growth and sustained high double-digit performance with Skai

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Kushinda achieves faster, scalable test-and-learn and avoids a major performance drop with Skai Experiments

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Large Pharma Company achieves FDA-compliant, time-saving campaign QA with Skai's Custom Audits

One of the World's Largest Pet Care Companies achieves 300% faster time-to-market and 90% lower insight costs with Skai

LaserAway achieves 5x ROAS and 25% business growth with Skai's Impact Navigator

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LaserAway cuts CPA by 38% and grows holiday revenue 25% with Skai™ Social

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LaserAway boosts clicks and conversions with Skai

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LaserAway Achieves 150% Conversion Growth with Skai’s Omnichannel Marketing Platform

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Leading Aggregator of Amazon FBA Seller Brands Saves Time and Money with Skai’s™ Search Term Analysis Tools

Leading Consumer Goods Brand Company achieves 36% more conversions with Skai

Leading CPG Brand Company achieves 42% increase in Amazon Share of Search with Skai

Leading CPG Brand achieves 229% revenue growth on Amazon Prime Day with Skai

Leading eCommerce Company achieves 156% revenue growth with Skai

Leading Fortune 500 Retailer achieves 182% holiday revenue increase with Skai’s Inventory-Based Campaigns

Leading Global Branding achieves 21% YOY ROI and 2.5X ad revenue growth with Skai

Leading Media Publishing Company achieves 171% YoY subscription growth and 340% increase in Facebook spend with Skai

Leading Men’s Retail Holding Company Achieves Over 100% Increase in Conversions & Revenue with Skai

Leading Multinational Toy Company achieves higher Walmart sales and Sponsored Products performance with Skai

Leading National D2C Brand Company achieves measurable incremental revenue from video ads with Skai Impact Navigator

Leading Print Services Company scales conversions and reduces CPA by 11% with Skai

Leading Top Cell Phone Accessories Brand Company achieves 3x ROI and 40% higher conversions with Skai

LegalDocsPDQ achieves 30%–200% profit lift across Google and Bing with Skai

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LegalZoom achieves 81% CPA reduction and 55% increase in conversions with Skai’s Display Bid2Val Policy

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Lewis Media achieves 59% national paid search efficiency gains with Skai

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LG Electronics achieves 688% ad-attributed revenue lift with Skai Ecommerce

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Lowe's beats return-on-ad-spend goal on Pinterest Shopping with Skai

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Lowe’s achieves 5X Facebook ad budget growth and $6M in revenue with Skai

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Lyft achieves 95% U.S. coverage and expansion into Canada with Skai

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Major American Foods Holding Company boosts Instacart ROAS with Skai

Manuka Doctor achieves +53% ROAS increase with Skai

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Manuka Doctor’s Amazon DSP achieves a +53% ROAS increase using Skai’s Advanced Automated Actions

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Marketwake reaches new audiences for Yamaha with Skai

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Masterbuilt achieves 44% YoY sales growth and 24% ROAS increase on Amazon with Skai

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Mayborn Group achieves 10-point brand market share gain and 115% ad revenue lift with Skai & Profitero

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MediaCom achieves higher ROAS and sales with Skai

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MeetSocial Group achieves 33% higher efficiency in Google App Campaigns and Facebook Ads with Skai

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Mercado Livre achieves 680% mobile revenue growth and 68% higher mobile ROI with Skai

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Mercedes‑Benz Vans Turkey cuts cost-per-lead up to 40% and automates campaigns with Skai

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Merkle (performance marketing agency) achieves 32% higher non‑branded ROI on Baidu with Skai

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Michelle Bridges 12 Week Body Transformation achieves 1,619% member growth and 93% CPA reduction with Skai

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Mindshare achieves 44% ROAS lift for Kimberly-Clark with Skai

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Mindshare achieves 40% lift in RoAS with Skai Budget Manager

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MinsterFB achieves 40% ROAS growth with Skai AI Dayparting

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Natural Intelligence achieves 18% lower cost per purchase with Skai using Oracle Audiences

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Natural Intelligence achieves 25% ROAS uplift and major time savings with Skai's Bid Multipliers

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NESCAFÉ Dolce Gusto boosts conversions and cuts cost-per-acquisition with Skai

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Netshoes achieves 20% revenue lift and 45% ROI with Skai's Real-time & Structure Optimization

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Netshoes increases revenue and ROI with Skai

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Nomad Foods achieves 3x more successful product launches and reverses declining product lines with Skai

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Novamex achieves 20% sales lift and 28% higher basket penetration with Skai

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O'Neill achieves 92% increase in ROAS with Skai

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Ogilvy achieves 40% more leads, 28% lower cost per lead and 15% time savings with Skai

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OMD saves €44K in wasted spend for Philips with Skai’s Search Term Analysis

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Opendoor increases conversions and scales in-house marketing with Skai

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Oscaro achieves higher Shopping campaign performance and ROI with Skai

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Ovative Group achieves 16% lift in new customers and higher enterprise revenue with Skai

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PacSun achieves 78% ROI improvement with Skai

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PepsiCo achieves attribute-driven product innovation insights with Skai

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PepsiCo unlocks over 80% new-to-brand ROAS with Skai capabilities for Amazon DSP

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Pervorm achieves weather-based Facebook ad automation for YoMost Ice launch with Skai

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Pharmaceutical Brand increases Amazon Ads ROAS by 22% using Skai’s™ AI Dayparting and Intraday Reports

Skai’s™ Competitive Insights and Dayparting Boosts Pharma Brand’s Success on Target.com

Philips Achieves 8% ROAS Increase with Skai

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Phiture achieves 16% more installs and 24% lower cost per download with Skai Apps

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Phiture helps Once Upon cut app install costs with Skai App Marketing

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Pierce AB achieves 671% Return on Advertising Spend with Skai's Campaign Mirroring

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Pixel Federation achieves up to 13% ROI lift and 10% higher player retention with Skai Apps

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Pixel Federation achieves 10M installs and 3x revenue with Skai™ Apps

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PMG (digital advertising agency) achieves record CTR and 30% lower CPC on Pinterest with Skai

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PMG achieves 12.8k click-throughs and 79% new visitors with Skai's Pinterest CPC integration

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PMG achieves 150% higher ROAS with Skai

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Privalia achieves confident, data-driven audience strategy and avoids wasted display spend with Skai Impact Navigator

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Proteq Dier & Zorg achieves 32% more conversions and 53% lower CPA with Skai

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Publicis cuts CPCs 62% and grows NTB sales 130% with Skai

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Publicis LeOne achieves a 61% ROAS increase for Haleon with Skai

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Publicis LeOne and Haleon achieve Amazon ad savings with Skai

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Publicis LeOne grows new-to-brand Amazon orders for Centrum with Skai

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Rakuten Advertising achieves faster, data-driven decisions and saves 16 hours/month with Skai Experiments

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Rakuten Marketing Reaches New Revenue Heights

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Rakuten Advertising boosts TASCHEN’s Amazon ROAS with Skai

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Rakuten Advertising achieves 78% increase in ROI for PacSun with Skai

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Rakuten Advertising boosts CVR and ROI with Skai

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Razors4U achieves 267% conversion lift, 50% lower CPA and 300% customer growth with Skai

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RBC achieves 17.5% increase in CTR with Skai's Smart Tags

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RBC boosts account openings and uncovers undervalued channels with Skai Impact Navigator

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RBC optimizes ad spend and uncovers incremental impact with Skai’s Impact Navigator

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RBC achieves lower CPA and higher CTR with Skai

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RealWorld Marketing achieves 12% higher conversions and 11% lower CPA with Skai

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Reckitt achieves faster, insight-driven product innovation with Skai

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Reckitt achieves 146% Amazon revenue growth with Skai

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Reckitt saves time with Skai’s™ Pacing Monitor in Amazon and Criteo

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Reckitt and Cadastra achieve unprecedented revenue and ROI on Amazon with Skai™

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Skai’s™ keyword harvesting and automated bidding boost sales for Reckitt Spain by 39%

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Reckitt Australia Drives 94% Revenue Growth and 12% Higher ROAS from Amazon Ads with Skai™

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Reprise Digital nearly triples ROI with Skai’s Walmart second-price auction optimization

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Resolution Media slashes campaign optimization time 75% and boosts revenue & ROI with Skai

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Rico (XP Investimentos) achieves 29% lower CPM and 36% higher Declared Investment Value with Skai™ Expert Services

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Riviana Foods achieves greater Walmart sales and ROAS with Skai

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Safestore Self Storage achieves 21.1% YoY enquiry growth and 14.4% lower cost-per-enquiry with Skai

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Santander achieves automated Facebook-to-GA tracking and real-time ad optimization with Skai

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Sauer Brands achieves 113% ROAS growth with Skai

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Sears achieves a 35% ROAS increase with Skai

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Sharps (UK’s leading fitted furniture specialist) achieves 54% more appointments and 31% lower cost per appointment with Skai’s Portfolio Optimizer

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ShopFácil achieves 17% revenue growth, 18% higher ROAS and 10% lower CPC with Skai

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Skyscanner achieves increased revenue and search efficiency with Skai (formerly Kenshoo)

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Snapfish achieves 117% lift in generic ROI and 8% lift in brand ROI with Skai’s Portfolio Optimizer

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Socialpoint, a mobile game developer, achieves 157% more installs and 15.8% lower eCPI with Skai™ Apps Automatic Bid Optimization

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Socialpoint achieves record 13,000 iOS installs in one day from Instagram with Skai

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12% ROAS Lift for Sony Electronics’ Amazon Campaigns Using Skai’s Automated Actions

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Spin Master achieves rapid recovery of Amazon conversion rates with Skai

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Sporthaus Schuster achieves 240% sales growth with Skai

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Stella Rising drives 461% Amazon Ads ROAS for Bondi Sands with Skai

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Strocko Consulting achieves 67% increase in funded-application conversion rate with Skai Custom Metrics

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STYLEBOP.com achieves 10X global expansion to 50+ countries and 10X time savings with Skai

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Targeted Victory achieves 31% lower CPA and 90% reduction in daily operations with Skai

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Targeted Victory achieves 61% higher ROI and 87.6% lower CPL with Skai

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Targeted Victory achieves nearly 10% audience reach on Instagram with Skai

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TEGNA achieves 22% increase in conversions and 69% reduction in CPA with Skai Local

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The Honest Company achieves 300% growth in paid subscriptions and 20% lower acquisition costs with Skai

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The Stable employs Skai’s™ Dayparting to limit branded keyword spend and lift ROI

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Thryv achieves 8.9% account growth and significant CPC/CPL reductions with Skai Local Search

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TIKI Brand improves ROAS with Skai

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TIKI Brand achieves dramatic CPA and ROAS improvement with Skai Paid Social

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Tinuiti achieves 15% revenue growth and 10% lower CPC with Skai's Budget Navigator + Smart Bidding

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Travelodge achieves 10% reduction in Cost of Sale with Skai

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TULA Skincare achieves 41% ROAS lift and 18% cost reduction with Skai Intraday Bidding

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Udemy achieves 50% revenue growth and drives new student enrollment with Skai

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Under Armour achieves 156% revenue growth on Black Friday with Skai

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Vertbaudet brings paid search in‑house and boosts orders 20% with Skai

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Vishvos drives 30% revenue growth for Happy Egg with Skai

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Vishvos and Happy Egg achieve higher ROAS and stronger digital shelf presence with Skai

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Vistaprint achieves massive Facebook ad scale — 182% more clicks & 568% more impressions with Skai

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Vodafone Turkey achieves 325% increase in leads and 40% Google Ads sales growth with Skai’s Budget Navigator

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Vodafone Turkey cuts cost per conversion 42% and CPC 49% with Skai’s Budget Navigator

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Vox Media achieves 756% increase in New York Magazine subscriptions with Skai's Expert Services

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VTech & Empower achieve 72% revenue growth and 10% higher ROAS with Skai

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Walgreens achieves 5 hours/week time savings by restructuring SEM accounts with Skai™ Search

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Walgreens achieves viral video reach and 16% brand recall lift with Skai

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Walgreens achieves cost-efficient Instagram video CPVs and omni-channel expansion with Skai

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Walgreens Soap & Glory achieves 180% over reach goals and 75% lower CPC with Skai

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Warner Bros. Games (WB Games) achieves two global mobile game launches in one month with Skai Apps

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Wavemaker drives 114% more conversions for Hill’s Pet Mexico with Skai Budget Navigator

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WeddingWire achieves a notable increase in leads and lower cost per lead with Skai's Budget Navigator

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Wild Fi lowers CPA 46% with Skai

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Wild Fi drives 33% more leads and 258% higher conversions with Skai

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WildFi achieves 23% higher paid search conversions with Skai

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Wild Fi lowers cost per acquisition by 55% with Skai

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Wise Up achieves a 35% drop in CPA and 12% more conversions with Skai’s GDN Portfolio Optimization

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Wooga achieves 20% more installs and saves 2 hours/week with Skai’s Automatic Full-Funnel Bid Optimization

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Wooga, a mobile game developer, achieves 30% lower eCPI and 20% higher ROI with Skai Apps (Skai)

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Wooga achieves 500% increase in installs for Pearl’s Peril with Skai (formerly Kenshoo Gaming)

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World Leading Food Company achieves 21% revenue increase with Skai's Products Manager

Wren Kitchens achieves 19% lower CPA and 25% more conversions with Skai

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Yellow New Zealand achieves 28% conversion increase and 22% CPA decrease with Skai Local

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Youtheory achieves 152% higher ROI with Skai

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Zap Group achieves rapid, error-free campaign management for 1,500+ clients with Skai

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Zinus achieves increased share in new furniture categories on Amazon with Skai

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Zinus achieves 7X sales and 2X ROAS on Walmart with Skai

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