Case Study: Udemy achieves 50% revenue growth and drives new student enrollment with Skai

Udemy Increases Revenue and Drives New Student Enrollment with Kenshoo Social

Udemy, an online education marketplace with over 10 million students and more than 40,000 courses, relied on Facebook (and expanded into Instagram) as a core part of its social acquisition strategy. Facing the challenge of maximizing revenue and driving new-student enrollment while maintaining ROI, Udemy also wanted to improve re-engagement and lifetime value across its learner base. The team partnered with Skai, using Skai’s social advertising solution (Kenshoo Social), to meet these goals.

Skai enabled Udemy to scale and optimize campaigns across channels with streamlined campaign creation and rules-based actions for bulk scheduling and bid adjustments, allowing rapid automated optimization. As a result, Udemy saw a 50% increase in revenue comparing H2 2015 to H1 2015, hit a new single-day revenue milestone on Black Friday, and was able to easily scale its Facebook ad investment—demonstrating clear, measurable impact from Skai’s platform.

Udemy