Case Study: Wild Fi lowers cost per acquisition by 55% with Skai

Wild Fi lowers cost per acquisition by 55% with Skai’s Signal Enhancement

Wild Fi, a performance media agency working with a leading financial services company in Latin America, wanted to move beyond middle-funnel optimization and better prove real business impact. The team needed a way to integrate true north conversion data into its Paid Search strategy more efficiently, and turned to Skai and its Signal Enhancement solution to reduce the manual spreadsheet-based workflow.

With Skai’s Client Success team, Wild Fi set up a secure FTP connection to bring in qualified lead data, then used Experiments to run a four-week test combining Signal Enhancement with Performance Max portfolio optimization. The results were strong: final conversions increased by 38% and cost per final conversion dropped by 55%, helping Wild Fi improve acquisition efficiency and expand its work onto Paid Social campaigns in Skai.

WildFi

Eloísa Molina

Sr. Media Manager