Case Study: Resolution Media slashes campaign optimization time 75% and boosts revenue & ROI with Skai

Resolution Media Hits Goals For Global Apparel Designer With Skai’s™ Predictive Forecasting & Optimization

Resolution Media, supporting a global brand-name apparel designer, needed to scale search marketing with a small team burdened by manual reporting and bid adjustments that ate into strategic time. They turned to Skai, deploying Skai Portfolio Optimizer and Skai’s predictive forecasting tool to streamline campaign management and forecasting.

Skai automated bid adjustments based on budget and ROAS goals and used predictive forecasting to allocate spend across campaigns, enabling daily optimization instead of once or twice a week. With Skai, Resolution Media cut time spent on campaign optimization by 75%, boosted revenue by 7.6%, and increased ROI by 12.2%.

Resolution Media

Oliver Lee

Advertising Strategist