Case Study: Targeted Victory achieves 31% lower CPA and 90% reduction in daily operations with Skai

Optimizing Lead Generation Ads for a Presidential Campaign

Targeted Victory, an audience-driven technology company specializing in digital strategy and media buying, needed a platform to automate CRM-based audience targeting and real-time budget/bid adjustments to lower CPA and increase email sign-ups. They partnered with Skai, using Skai’s optimization and automation tools alongside Facebook-supported solutions to streamline campaign management and scale lead generation.

Skai helped Targeted Victory deploy Lead Gen Ads integrated directly with Salesforce to refresh Custom Audiences, apply exclusion rules to prevent duplication, and move budget in real time using Skai’s ad creation tools and Portfolio Optimizer algorithm. The campaign achieved a 31% decrease in CPA and a 90% reduction in daily operational time while minimizing wasted spend and manual effort.

Targeted Victory