Case Study: Best Day achieves 78% reduction in cost-per-click and $200K annual savings with Skai

Best Day - Customer Case Study

Best Day, a travel company, partnered with Skai to lower cost-per-click for branded campaigns while maintaining consistent click and sales volume. Their objective was to minimize CPC without sacrificing campaign performance.

Skai implemented its Bid to Position bid policy along with a CPC max limit rule to gain clicks and sales without increasing spend. The result was a 78% year-over-year decrease in CPC, no loss in click or sales volume, and $200,000 in savings for the year.

Best Day