Case Study: Kinase achieves 168% YoY ROI lift for Toolstation with Skai's Signal Enhancement

Kinase Leverages Signal Enhancement to Drive 168% Lift in ROI for Toolstation

Kinase, the agency working for Toolstation, needed to optimize campaigns toward Profit Margin while still taking advantage of Google’s Smart Bidding — a capability Google’s platform didn’t natively support. To solve that gap they turned to Skai and its Signal Enhancement product to bring true north conversion data into publisher bidding systems.

Skai implemented Signal Enhancement to transfer Kinase’s accurate conversion and profit-margin data into Google in real time, enabling publisher automated bidding to optimize toward Profit Margin. As a result of Skai’s solution, Toolstation’s ROI rose 168% year‑over‑year, proving the value of combining Skai’s data with Smart Bidding.

Kinase

David Reed

Account Director