Case Study: LegalDocsPDQ achieves 30%–200% profit lift across Google and Bing with Skai

LegalDocsPDQ Achieves Profit Lift Across Google And Bing With Skai™

LegalDocsPDQ, a fast-growing online legal document services company, needed to maximize profit from its paid search (SEM) campaigns after its previous bid management platform delivered only minimal gains. They partnered with Skai and evaluated Skai Portfolio Optimizer (KPO) along with Skai’s workflow tools (Skai Editor, Advanced Search) to drive greater automation and profitability.

Skai implemented a model-based, profit-focused bid policy in KPO with a break-even ROI constraint, added workflow automations, scheduled reporting and non-last-click attribution; one in-house marketer (Aaron Adamson) used these tools to manage the program more efficiently. The results: nearly a 30% profit lift on Google within 45 days and a 200% profit increase on Bing, demonstrating significant efficiency and revenue improvements driven by Skai.

LegalDocsPDQ

Aaron Adamson

Director of Digital Marketing