Case Study: Pierce AB achieves 671% Return on Advertising Spend with Skai's Campaign Mirroring

Pierce AB Uses Campaign Mirroring to Accelerate Sales via Bing

Pierce AB, a fast-growing Swedish e‑commerce retailer operating in 16 European markets with 40+ websites selling motocross, snow scooter and motorcycle parts and gear, wanted to expand beyond a strong Google AdWords presence to drive more online sales and improve Return on Advertising Spend. Faced with nearly 7,500 existing AdWords campaigns and little time to replicate them manually, Pierce AB engaged Skai to explore advertising on Bing using Skai’s Campaign Mirroring (and related optimization tools).

Skai implemented Campaign Mirroring to copy and synchronize the Google campaigns to Bing in less than a day and used Skai’s Portfolio Optimiser to continuously adjust bids toward goals. Revenue began the day after launch, and in the first month Pierce AB achieved a 671% Return on Advertising Spend, with ongoing month‑over‑month improvements while saving the team significant time previously spent on manual replication.

Pierce AB

Antoine Coopoosamy

Head of Performance Marketing