Case Study: Natural Intelligence achieves 25% ROAS uplift and major time savings with Skai's Bid Multipliers

Natural Intelligence Improves Time Savings And ROAS With Skai’s™ Bid Multipliers

Natural Intelligence, the operator of comparison sites including Top10.com, struggled to reflect the true lifetime value of different audience segments in native social platforms—Facebook could surface younger engagers but couldn’t optimize toward older, higher‑value users, and performance varied by age, placement, and device. To address this, Natural Intelligence partnered with Skai to apply a more nuanced bidding approach using Skai’s Bid Multipliers.

With Skai’s Bid Multipliers, Natural Intelligence applied unique bids for age, device, and placement within a single ad set (working alongside Facebook’s Campaign Budget Optimization) and tracked leads without complex pixel setups. Skai’s solution cut campaign management time by about 1–2 hours per day and increased Return on Ad Spend by 25%, delivering measurable efficiency and performance gains.

Natural Intelligence

Shay Rubinek

User Acquisition Lead