Case Study: Novamex achieves 20% sales lift and 28% higher basket penetration with Skai

Novamex Drives Instacart Advertising Success with FUEL Partnerships & Skai™

Novamex, together with agency FUEL Partnerships, needed to scale Instacart Advertising but had little direct experience on the channel. They turned to Skai for platform expertise and help designing an Instacart-focused advertising strategy.

Skai restructured Novamex’s campaigns and ad groups, refined the keyword mix, and used its enterprise analytics (including Analysis Grid) to monitor KPIs like Basket Penetration in real time. The program drove a 20% increase in sales volume and a 28% lift in Basket Penetration during winter months, exceeding Novamex’s goals.

Novamex