Case Study: Booyah Advertising achieves 10x ROAS on Instagram with Skai

Booyah Optimizes Instagram Advertising For A Multinational Apparel Retailer

Booyah Advertising needed to translate the strong performance of Dynamic Ads (DA) on Facebook to Instagram and expand into mid-funnel tactics to drive shoppers further down the funnel. They engaged Skai — leveraging Skai’s Portfolio Optimizer — to adapt DA for Instagram and scale their direct response efforts.

Skai implemented add-to-cart, view-content and nesting strategies, removed age and gender targeting restrictions, and enabled the Skai Portfolio Optimizer to automatically adjust bids and budgets based on ad-set performance. The effort expanded Booyah’s direct-response program to Instagram and delivered a measurable win, beating the return on ad spend (ROAS) goal by 10x during a key time of year.

Booyah Advertising