Case Study: Central Garden & Pet boosts ROAS by 66% with Skai Expert Services

Central Garden boosts ROAS by 66% working with Skai Expert Services

Central Garden & Pet, a leading lawn and garden company, was managing growth across acquisitions, new categories, and a large retail media presence on Amazon and other channels. To improve profitability on a seasonal grass seed line, the company partnered with Skai’s Expert Services and tested Skai’s AI Placement Modifiers on Amazon instead of relying on manual bid adjustments.

Skai set up a pre/post test using Portfolio across 26 Sponsored Products campaigns to evaluate placement modifiers and optimize spend versus revenue lift over four weeks. By reviewing performance and AI recommendations weekly, Central Garden & Pet achieved a 27% increase in ROAS across all placements and a 66% ROAS boost for the Rest of Search position on grass seed, creating a blueprint for future expansion with Skai.

Central Garden & Pet