Case Study: WeddingWire achieves a notable increase in leads and lower cost per lead with Skai's Budget Navigator

Skai’s™ Search Intelligence Delivers A Notable Increase In Leads For WeddingWire

WeddingWire, part of The Knot Worldwide and a leading global wedding marketplace, worked with Skai to run search and social advertising across the US and Europe. For its photographer campaigns WeddingWire relied on Google Ads Smart Bidding (tCPA) but faced a complex, multi-goal program that required frequent manual CPA adjustments to prevent overspend and hit monthly budget targets.

Skai implemented its Search Intelligence solution—adding Budget Navigator on top of Smart Bidding to auto-adjust CPA targets with daily forecasts and bid/budget allocations. After six weeks using Skai’s approach, WeddingWire achieved a notable increase in Total Leads, reduced Cost per Total Lead on photographer campaigns, and saved substantial time previously spent on manual bid adjustments.

WeddingWire

Brandy Hence

Senior Specialist Online Acquisition Marketing