Case Study: Bridgestone achieves 72% more calls, 38% more quotes and 14% lower spend with Skai

Bridgestone And DAC Group Drive Retail Results

Bridgestone Retail Operations (Bridgestone) faced the challenge of driving hyper‑local, mobile-first traffic and leads across 2,200 retail locations amid rising search costs and intense competition. To scale local SEM without overwhelming manual effort, Bridgestone and agency partner DAC Group turned to Skai, leveraging Skai Dimension for labeling and segmentation and other Skai capabilities to support a more efficient, mobile‑focused search strategy.

DAC restructured Bridgestone’s campaigns to balance geo‑targeting and scale, used Skai Dimension to simplify reporting and bid/budget management, employed Skai’s Campaign Mirroring for store rollouts, and activated Skai’s Portfolio Optimizer (KPO) and mobile bid modifiers to automate and improve bidding. The results were strong: year‑over‑year a 14% decrease in spend, 72% increase in calls, 38% increase in tire quotes (plus an 88% jump in coupon prints and 26% more appointments), with significant CPC improvements and further gains from KPO tests (e.g., Firestone keywords: +20% spend, +33% quotes, −10% CPL).

Bridgestone

Tom Allen

Director, Digital & CRM