Case Study: Horizon Media achieves 79% CPA reduction and 25%+ platform investment growth with Skai

Horizon Media Efficiently Scales Paid Social For Clients

Horizon Media needed to efficiently manage paid social for 50+ clients across diverse verticals and goals. To scale workflows and improve performance, Horizon partnered with Skai, deploying Skai Portfolio Optimization, the Skai URL builder, Skai Creative Manager (via Dropbox integration) and Skai’s A/B creative tool to automate bidding, budgeting, tracking and creative testing.

Skai automated bid and budget optimization and streamlined tracking and creative workflows, saving at least 5 hours per month on select clients and reducing human error. The results with Skai included a 79% reduction in CPA for a finance client using Skai Portfolio Optimization, a 25%+ year‑over‑year increase in platform investment due to improved efficiency, and cost‑per‑video‑view consistently below agency and industry benchmarks.

Horizon Media